Artificial Intelligence

How can artificial intelligence positively impact my business?

AI helps organisations to make better decisions and frees up time spent on routine tasks. Organisations of any size and industry can benefit from artificial intelligence, with the applications of AI based on organisational needs.

Businesses are already using AI to:

  • provide insight into customer behaviour
  • improve customer service
  • automate routine processes
  • identify patterns in datasets
  • enhance online security

If you’ve identified a business problem, AI could provide the solution. EIRA is helping businesses in the East of England to harness the power of AI to increase productivity. As an organisation, you can access our expertise and consultancy, or funding, to develop or implement an AI solution.

The EIRA network has expertise in the following areas of AI:


  • Machine Learning

    Machine learning is a method of data analysis based on the idea that systems can learn from data. It involves computers adapting algorithms to make progressive performance improvements on a specific task, usually requiring minimal human intervention to learn and adapt. It is often used to identify patterns in data and make decisions.

  • Data Mining

    Data mining is the process of discovering trends and patterns in large data sets involving methods. A hybrid of machine learning, statistics, and database systems, the overall goal is to obtain valuable information from a data set and present it in a comprehensive form for further use.

  • Robotics and Autonomous Vehicles

    Robotics combines several schools of engineering and science, including mechanical engineering, electronics engineering, and computer science. Robotics is an umbrella term covering the process of developing robots from design to operation, as well as processing information and developing computer systems to control them.

  • Cybersecurity

    Cybersecurity is the process of ensuring hardware, software and all other internet-connected systems, are safe from cyberattacks. This prevents any unauthorised access to data centres and other computerised systems. Cybersecurity threats are increasingly being identified using AI, including in areas of intrusion detection and discovering areas susceptible to attack.

  • Human-Computer Interaction

    Human–computer interaction (HCI) focuses on the way people interface with computers. By viewing the interactions between a computer and its user as an open-ended dialog, human-computer interaction can be likened to an interaction between two humans.

It doesn’t matter whether you know a little, or a lot about AI. We’re here to help you identify a solution for your business.